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Still, cooking from home and christian louboutin outlet black friday transporting her goodies every weekend was a self-described nightmare. In her hunt for a commercial kitchen space, she stumbled across a light-filled, stucco shop — the type of building that cheap christian louboutin outlet black friday might be found in her home state. "It was so unusual for London, and it needed a lot of work," she says. "But it was so close to the stall that we decided to open a café."

Since opening in 2010, Violet Bakery's christian louboutin online outlet black friday popularity has surged, counting designers Christopher Kane, Simone Rocha and Erdem Moralioglu as regular customers. "I think there was definitely a gap in the market for American baking christian louboutin outlet online shop black friday. At the time, a lot of it was either really overdecorated and grand or it was really tasty but not really very attractive," says Ptak. "I thought I could do something in between, which was a home-baked, accessible kind of cake, but a bit prettier and something you would christian louboutin online shop outlet black friday want to give as a gift. The aesthetic was really important to me."

Which is likely why Violet has charmed the fashion world. Ptak has baked for brands like Edun, Stella McCartney, Christian Louboutin, Jimmy Choo and more. "I did actually for a little while trade cakes for clothes," she admits. "It's totally dangerous. My accountants made me stop doing that."

Despite Californian influences, the English tradition of cake at tea at 4 o'clock dictates some of the menu: carrot cake, rum and chocolate cake with salted christian louboutin outlet sale black friday caramel icing, lemon drizzle cake and a simple banana bread are some of her most popular creations. (Ptak's personal favorite at the moment is agave cookies made with oat flour.) Her American roots show most prevalent in the ingredients and sourcing — not always easy on a rainy, windy island. Fortunately, small dairy producers who wouldn't have driven out of their way five years ago now have a handful of restaurants in Hackney — including Raw Duck and The Marksman — that make the trip worthwhile. Stone fruit is shipped from nearby France and Italy, while cured hams — for quiches and other savory items — come from Spain. "I think it's hard to make a mediocre ingredient taste christian louboutin outlet shoes black friday good. Definitely at Chez Panisse that was ingrained in me there," says Ptak. "You just try to make that ingredient the best it can be. So you're pulling out all the great flavors of that one thing rather than trying to mask it or disguise it."

The same theory is applied to the recipes in her cookbook, which is organized from morning to night, with items like sweet potato, coconut, christian louboutin outlet usa black friday date and rye muffins, coconut cream trifle cake and rhubarb galette. Says Ptak, "It's just simplicity."